JC^®Project / 02

MEM.

Materiales en Movimiento
Product visualization / Joaquin Cipriani

One form. Multiple identities.

Frontal render of an olive-upholstered chair with a golden frame, blue mug and orange crate in a green tiled setting — 01 / Materiales en MovimientoProduct render series

Making material
the subject.

A visualization series for Materiales en Movimiento, exploring how a single chair takes on different characters through finish, upholstery, lighting, and setting. The broad platform, rounded cushions, and layered frame remain the visual anchor as the palette changes around them.

MEM presents its furniture through a choice of woods, colors, and textiles. That emphasis on customization provides a context for these visual explorations: pale wood with navy fabric, a darker frame with speckled green cushions, and warm golden surfaces paired with olive upholstery.

Brand / Furniture design: Materiales en Movimiento ↗
Visualization: Joaquin Cipriani
Focus: Materials · Lighting · Composition

A coral-upholstered chair with a pale wood frame suspended above a neutral floor — Coral upholstery, pale wood

Navy cushions on a pale wood chair with a blue mug resting on the seat — Navy / a lived-in detail

The navy chair with the mug placed on the projecting side platform — Navy / a change of placement

Pale green speckled cushions contrasted with a dark brown frame — Pale green / dark frame

Light gives
the form a rhythm.

Window-blind stripes and softer foliage-shaped shadows break across the upholstery and frame. Neutral surroundings keep the silhouette clear, while angled views reveal the projecting base, curved edges, and relationship between the hard structure and soft cushions.

The material variations are presented as render studies. Color, surface texture, camera height, and the placement of a small blue mug become ways to explore the same object without losing its identity.

Wide close view of red woven cushions on a dark brown chair frame — Red upholstery / A closer material study

Low three-quarter view of pale green cushions and the broad chair platform — A lower viewpoint

A wider low-angle composition with the green chair and bands of window light — Space around the object

Low-angle render of a chair with pale blue speckled cushions and dark brown frame — Pale blue / Texture under directional light

Giving the object
a sense of movement.

The suspended compositions tilt the chair away from a conventional product view. A detached shadow gives the frame a sense of weight even as it appears to float, opening up new views of its layered construction.

The later images bring the chair into a richer setting of green tiles and overlapping wood-toned planes. Olive upholstery, a golden frame, and warm reflections connect the object to its surroundings; the close-up returns attention to softness, edges, and surface detail.

Red woven upholstery with a dark frame beneath patterned light — Red / woven texture

A tilted red and golden chair floating above a soft shadow — Form in suspension

Floating olive and golden chair against green tiles and overlapping wood-toned panels — A material-led environment

MEM.

Making materialthe subject.

Light givesthe form a rhythm.

Giving the objecta sense of movement.

Making material
the subject.

Light gives
the form a rhythm.

Giving the object
a sense of movement.